Barry Moore is a qualified horticulturist & ethnobotanist who has a deep interest in the botanical value chains for food and medicine. Formerly, he was Head of Quality at Pukka Herbs where he specialised in the areas of Quality Assurance and Regulatory Affairs. Barry has also represented Pukka in technical matters, working with various trade associations such as UK Tea Infusions Association where he was chair of their herbal committee.

He is currently working as a consultant, specialising in agricultural commodities, herbal medicines and herbs & spices whilst supporting activities such as regulatory affairs, value chains, and innovation. Alongside his consultancy work, he is Chair of the Technical Committee for the UK Nut and Dried Fruits Association and a member of the British Pharmacopoeia Expert Advisory Group on Herbal and Complementary Medicines.